Sharon Erlich - InfiniVerse

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Overview and Challenges

As the lead UI designer, I was tasked with rebranding infiniVerse, Infinidat's cloud-based storage management platform. While Infinidat underwent a corporate rebranding, its applications including infiniVerse were left unchanged, creating a disconnect between the product and the company's new visual identity. My goal was to revamp the UI, improve usability, and align the platform with Infinidat's modern, minimalist branding.

One of the biggest challenges was ensuring the updated design didn’t disrupt long-time users who were accustomed to the existing layout. Storage admins had developed strong workflows around the current interface, and a significant overhaul posed the risk of slowing down their operations. Additionally, infiniVerse is a complex tool with many advanced features, so simplifying the interface without sacrificing functionality required careful consideration. Incorporating Infinidat's new branding sleek typography, updated color palettes, and more intuitive layouts—was also essential.

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Design approach and process

A key focus of the redesign was the dashboard. I streamlined the layout by reducing clutter and making critical tools more accessible. The new dashboard allowed users to customize their view with widgets, providing tailored insights into storage performance and health. We also introduced the ability for users to export dashboards as reports, enabling admins to share their data insights directly with stakeholders or colleagues in a clean, branded format.

Another significant improvement was the introduction of AI-powered insights. The platform now provides users with data-driven recommendations for optimizing storage resources, offering tips on performance improvements, capacity management, and workload balancing. These insights help admins make smarter decisions faster, improving storage efficiency and reducing manual troubleshooting.

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Results

The rebranded UI improved infiniVerse’s usability with a more streamlined, responsive interface. The customizable dashboard and AI-driven insights made the platform more intuitive and task-focused, reducing cognitive friction and improving workflow efficiency. Users appreciated the enhanced visual clarity and the ability to quickly generate reports. Overall, the rebranding successfully aligned infiniVerse with Infinidat’s modern identity, while boosting user satisfaction and operational efficiency.