I began my design journey over two decades ago, earning my Interactive Design bachelor’s degree from Sivan College in Tel Aviv when Adobe Flash was the gold standard for interaction design. Those were thrilling times as Web 2.0 became the buzzword of the moment. The early years in digital brand design, from CD presentations to corporate websites, were exhilarating. The entry of mobile phones revolutionized the landscape, pushing the boundaries of how users interacted with digital content.

After gaining valuable experience, I launched my own studio, Pixel-Delight, where, as Art Director, I collaborated on exciting projects for both local and international brands, from MTV to SEIKO, and tech companies to artists’ websites.

As time went on, I shifted my focus to Interaction Design. The rise of Startup Nation opened new doors, and advancements in technology deepened our understanding of the audience interacting with digital products. I worked closely with small startups during their product cycles, engaging in UI design, UX research, and wireframing.

Eventually, I joined Infinidat as Lead UI and Interaction Designer, contributing to an innovative enterprise storage solution built by some of the brightest minds in the industry.

I’m a proud father of four—my family is my greatest creation. They inspire me every day and keep life exciting. In my spare time, I love to cook, experiment with new recipes, and share meals with loved ones. Sketching is another passion; it allows me to express my creativity in a different medium.

Flying on my flight simulator is a favorite escape, where I can explore new horizons without leaving home. Music has always been a constant in my life. I’ve played saxophone and drums, immersing myself in the rhythm and harmony of sound. My experience managing a record store deepened my appreciation for diverse genres and the power of music to connect people.

Whether it’s through design, family, or music, I strive to create meaningful connections in everything I do.